Situation: Long term client since 1984.

Results-driven solution: Created many campaigns
for long term product line continuation. Strategically
planned and created new product launches for four
markets in 1.5 years. Launched two at trades shows
with new packaging, new booth graphics, literature
and promotional materials using a celebrity double
that created the biggest buzz of the shows.

Results: At one show of 75,000 attendance, over
2,500 visitors registered for product line information
and helped communicate our message using a
unique promotional tool