Situation: Long term projector and aerospace
markets were not growing at the rate desired.
Client wanted to develop medical OEM business
without a direct sales support.

Results-driven solution: Developed a strategy to
implement a multi-tactical marketing communications
approach including an advertising series, brochure,
trade show, pre-trade show marketing, articles and
web site.

Results: After 7 years, the market mix changed from
3% medical, to nearly 70% medical components.