Aviation—International Helicopter Marketing

Situation: Start up in 1985, long term
client for 19 years.

Results-driven solution: Developed a strategy to
propel growth using a very coordinated graphic
design for all marketing materials. Changed the
industry by adding a selling message to every
advertisement and also included a full description
of capabilities. Attended a trade show every year
with a 60 x 60 color coordinated booth designed
and built by the agency. A benchmark study was
arranged and written by the agency to determine
position after 10 years of active marketing communications.

Results: Awareness levels for all service areas
were the highest of all competitors . . . 85%±5%