Association—Construction Method

Situation: Intricate multi-level relationships
with operations and membership.
Long term client for 17 years

Results-driven solution: Prepare organized
communications plans annually. Maintain a
consistent brand image and presence in trade publications
to continually increase awareness and recognition using
advertisements and public relations. Annually utilize
brainstorming to increase the number of ideas and
tactics for marketing communications to support
the membership. Provide a process todetermine
tactical effectiveness. Provide strong, consistent
account management with marketing director and association committees.

Results: Deliver a level of marketing communications
that promotes the method and supports the membership. Saved 34% on publication advertising in 2005. Significant known publicity of 25 exposures and 8 articles/case studies totalling 33 free publicity exposures known for the last several months.